FROM THE WORST PERFORMING BUSINESS UNIT TO WHERE HQ SENDS STAFF TO BE TRAINED
Care&Growth worked hand in hand with AEL Mining Services from 1996 to 2007, bringing the 3000-strong organization to a new high despite the bleak financial environment of that era.
Today, AEL is the biggest explosives company in South Africa, with revenues reaching R 7.4 billion in 2013. In 1996, however, it was beset with numerous issues, amongst which were declining markets and profitability.
Graham Edwards, then CEO of AEL, decided to work with Schuitema to bring the organization back on its feet. He calls that one decision he made,
“One of the most worthwhile things I’ve done in my career.“
PROBLEMS AEL FACED
HOW SCHUITEMA HELPED
“20 years later, people still call to tell me how Care&Growth has changed their life completely!”
– Graham Edwards, Former CEO of AEL