In a world where technology constantly reshapes the business landscape, Najib’s passion lies in leading project teams to harness this evolution, driving groundbreaking sales and operational success. With a career spanning over 30 years, he has consistently transformed challenges into opportunities through strategic and forward-thinking leadership.

Najib spearheaded initiatives that redefined the approach to regional business development for Telecoms, Consumer Electronics, and FMCG products, leveraging his expertise in complex B2B sales and cross-functional team leadership. This role was the latest in a series of leadership positions where he honed skills in strategic planning, market analysis, and revenue growth.

Najib’s journey through various aspects of sales and operations has equipped him with an arsenal of skills: from acquiring blue-chip brands for clients to crafting efficient marketing strategies for complex projects. At his core, he is adept at analyzing market trends, leading intricate sales strategies, and driving digital transformation efforts.

Whether navigating the complexities of software-based solutions, installation and implementation of technical facilities, or fostering regional business development solutions, Najib’s focus has always been on delivering solutions that resonate with client needs and propel business growth across the Middle East and Africa region.

Success for Najib has been measured not just in revenue numbers but also in the ability to build and nurture teams that thrive in dynamic environments.

Passionate about human development, he also emphasizes the inclusion of management philosophies from the Global South, staying up-to-date with the latest industry trends and advancements.

This enables him to provide innovative solutions and maintain a competitive edge.

He has consistently led teams to exceed performance expectations, turning strategic visions into tangible results.

As the Middle East emerges as a new frontier in global economic development, Najib is keen on applying the principles of Schuitema Thematic to address the challenges posed by individualistic management approaches.

Najib resides in Dubai with his family, enjoys reading, and writes for technology magazines and online sites.