Empowering Growth and Excellence: Discover the Power of Care and Growth Coaching

Experience the transformative potential of Schuitema's Care and Growth coaching methodology. Our coaching services provide individuals and organisations with consistent tools to navigate personal and professional challenges and unlock the deeper virtues that lead to success in every aspect of life.

Executive Coaching:

Our executive coaching services cater to CEOs, HR, OD and Learning and Development executives, and individuals seeking personal or professional growth.

Our executive coaching is grounded in a comprehensive leadership philosophy that addresses technical issues associated with leadership, like boosting EQ, active listening, feedback delivery, performance assessment, coaching skills, accountability, competency identification, setting standards, etc.

At an executive level, however, the most profound value to be achieved from coaching sits at the deeper level of intent and purpose. Our coaching approach aims to cultivate personal growth and foster a deep commitment to selfless service and contribution. By nurturing character development, we empower individuals to embody the values of unconditional giving and make a lasting impact on the lives of others. We aim to help our coachees achieve the nobility of character required to inspire greatness in others. We aim to help leaders to become the transformation they wish to see in others.

Systems Integrated Coaching:

Our systems-integrated coaching approach is aimed primarily at the middle management level. At this level, we will work with the same sorts of issues that we do at a senior level. However, how the systems-integrated approach differs is the extent to which the coach is immersed in your business.

Through systems-integrated coaching, our Care and Growth coach becomes an integral part of the coachee’s work system for 1-5 days per month. This coach accompanies and observes the leader in all aspects of their work life, forming relationships with subordinates and colleagues. They provide feedback, build bridges of communication, and offer guidance throughout the system.

This coaching approach is a significant element in a cultural transformation journey because the system-integrated coach can provide feedback that can guide and inform the overall trajectory of a transformation journey. The systems-integrated coach will close the loop between what the senior leadership team wants to see and what happens regarding how people are showing up and how the business systems and structure are impeding optimal performance.

Take the next step towards achieving your goals and experiencing transformational growth.

The Benefits of Coaching:

Unleash your full personal and professional potential with our transformative coaching services. 

Yes, there are technical things you have to get right. But, there is somewhere you need to go beyond the technical. You need to become transformational.

Technical (Dealing well with the technical requirements of being a leader)

  • EQ (emotional intelligence).
  • Listening.
  • How to give feedback.
  • How to assess performance.
  • How to coach.
  • How to hold people accountable.
  • How to reward/punish appropriately.
  • How to review systems and processes.
  • Where to begin with an incremental process of empowerment.
  • How to set standards and clarify expectations.
  • How to manage upwards and sideways.

Transformational (Cultivating a noble character to inspire others to greatness)

  • How to shift one’s intent.
  • How to deal maturely with challenges.
  • How to cultivate security and fulfilment.
  • How to navigate toxic relationships.
  • How to be happy in your own skin.
  • How to develop purpose in yourself and others.
  • How to cultivate a sense of autonomy and harmony.
  • How to overcome resentment and victimhood.
  • How to cultivate your attention to operate from a place of power.
  • How to cultivate receptivity to create a space for seeing things as they are.
  • How to give each situation its due to ensure your actions are always appropriate.

What Does Our Coaching Look Like?

Our executive coaching sessions, conducted online or face-to-face in one-on-one settings, provide a safe and supportive environment for growth and self-reflection. Coaching is also offered in group sessions, resembling focus groups, where participants benefit from collective insights and shared experiences.

Our experienced coaches guide clients through a personalised journey, utilising the Care and Growth coaching methodology to help individuals uncover their unique strengths, overcome challenges, and achieve their goals.

Whether you choose online or face-to-face coaching, our sessions are tailored to meet your needs and circumstances, ensuring a transformative and impactful coaching experience.

Systems-integrated coaching means being integrated and immersed in the working environment of the leader for extended periods to uncover insights and unlock the collective learning potentials hidden from view.

The Care and Growth Coaching Service


An organisation succeeds when it is good at making a valuable contribution to the market. Another way of expressing this idea is that an organisation succeeds when it is good at offering a valuable service to people. The question all organisations must face then is how to ensure that their service/contribution is valuable to people/the market. 

Effective leadership requires a fundamental shift in the traditional approach to management and has a critical effect on team excellence. The original research conducted by Etsko Schuitema, in the 1980s, demonstrated that effective leadership is essentially tied up with the issue of employee trust in management.

Organisations can be described as a team sport in which there is a task that needs to get done and this task is passed around between members of a team or between teams within an organisation. Fundamentally, each interaction of passing the task between team members can have one of two characters: it can either be fundamentally competitive, or it can be fundamentally cooperative/collaborative. 

People are significant on the basis of their contribution; the value that they add to others during their lifetime. They are significant for what they put in, not for what they get out. Being here to give or to serve is, therefore, the core criterion which accounts for excellence in any individual. When people have cracked the code of appropriate contribution, they realise the best in themselves and come to be able to live their greater lives.


How will Care and Growth coaching help me to become a better leader?

Leadership coaching empowers you to enhance both your technical leadership abilities and the fabric of your character, enabling you to become a transformational leader. Through personalised guidance and support, you will develop self-awareness, gain valuable skills, and ideally discover a sense of purpose and power in the contribution that you can make and that your organisation can make.

What should I expect from Care and Growth coaching?

In leadership coaching, you can anticipate a confidential and supportive partnership with a skilled coach who will help you define your goals, overcome challenges, and create strategies for growth. You will receive personalised guidance, constructive feedback, and practical tools to foster your holistic growth, development and maturation.

How do you measure the impact of Care and Growth coaching?

At an executive level, we mainly rely on anecdotes to measure the impact of our coaching. Ultimately, particularly at an executive level, there is a large gap between our contribution and measurable outcomes for the organisation. Ultimately, any success from coaching is not our success but your success. We are happy to be the supportive voice that helped you get there. However, we use various assessments to provide personalised feedback to leaders.

At a systems-integrated coaching level, the success of the coaching initiative is connected with the overall transformational journey that the coaching forms part of. The system-integrated coach will assist in driving initiatives with specific deliverables and KPIs attached that can be used to measure the impact of the overall initiative.

What is the difference between coaching and consulting at Schuitema?

While consulting provides expert advice and recommendations on the journey of the whole organisation, coaching at Schuitema focuses on facilitating your personal and professional growth. Our coaching approach empowers you to discover your solutions, build self-awareness, and develop the skills necessary for long-term success. We provide guidance and support as you navigate challenges rather than offering prescribed solutions.

How many coaching sessions are usually needed?

The number of coaching sessions required varies depending on your unique needs and goals. Typically, a coaching engagement involves a series of sessions conducted over several months to allow for meaningful progress and sustainable transformation. Your coach will collaborate to create a coaching plan tailored to your specific requirements.

What makes Schuitema's coaching different?

Schuitema’s coaching distinguishes itself through our Care and Growth methodology, which addresses the technical leadership issues but also goes beyond these to deal with deeper motive and character transformation issues. Our experienced coaches provide a safe and supportive environment, guiding you to develop self-awareness, emotional intelligence, and effective leadership skills. We prioritise long-term growth and enable you to create sustainable positive change in your professional and personal life.


We have bases in Africa, Asia, Europe & North America

Contact us to speak to a consultant

+27 (0) 11 867 0587

+92 42 3570 1456

+46 73 043 56 82