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After more than three decades of guiding corporations and transforming cultures, we at Schuitema are proud to reveal our refreshed identity; a visual evolution that captures the depth of our legacy while signalling the future we continue to shape. Our new logo is not just a design change, it is a reaffirmation of our founding belief that human excellence begins with intent. That leadership is a duty of care. That we are, above all, here to give.
A Symbol Rooted in Value and Meaning
The core of our new visual identity is a coin-shaped emblem. Clean, circular, and precisely geometric, this symbol represents more than aesthetic refinement, it holds the values that have defined our philosophy since the beginning. Inspired by the heritage of our founder, Etsko Schuitema, this form nods to the enduring principles of craftsmanship, value, and contribution. A coin is not simply currency; it carries identity, history, and purpose. Likewise, our emblem speaks to the layered nature of leadership; practical, relational, and transformational, all at once. The circle, a universal symbol of continuity and unity, echoes deeply within South African design and storytelling. From ancient Khoisan rock art to the symbolism in our national coat of arms, the circle reminds us of the power of connectedness; a truth that underpins our approach to leadership and organisational culture.
Designed in South Africa, Made for the World
Our headquarters in South Africa has played a profound role in shaping our unique approach to work. In a country defined by its complexity, resilience, and cultural richness, we learned that leadership cannot be reduced to systems and structures alone. It must be rooted in trust. It must serve people. This South African foundation is a gift that gives our work global relevance. As we serve clients across continents from multinational organisations to grassroots enterprises, our style remains human-centered, our message universally resonant: leadership is not about taking control, but about giving growth. The diversity of cultures, perspectives, and histories we engage with continues to refine our thinking and sharpen our tools. Each context brings new insight, but the truth remains the same: care and contribution are the essence of leadership.
Culture: The Foundation of Every Organisation
At Schuitema, we believe culture isn’t an initiative, it’s the operating system of every organisation. It’s how people treat each other, how trust is built, and how purpose is lived. Our work focuses on helping leaders and teams move from compliance to commitment by reshaping workplace culture from the inside out. Through trust-based conversations, behavioural clarity, and aligned intent, we help organisations create environments where care becomes the norm, and growth becomes inevitable. Because a strong culture doesn’t just support performance, it sustains it.
Transformation: Shifting Mindsets, Not Just Metrics
True transformation is not a cosmetic exercise. It requires a fundamental shift in how leaders think, act, and engage. We support transformation not through superficial change management, but by addressing the deeper drivers of human behaviour: intention, trust, maturity, and meaning. Whether it’s a corporate reinvention, a culture reset, or a leadership evolution, our work is grounded in the belief that change must start with the individual and ripple outwards. That’s why we don’t just deliver strategies, we co-create shifts in consciousness.
Consultancy: More Than Advice, A Partnership for Change
We see consultancy not as an external intervention, but as a shared journey. Our consultants don’t bring answers, they help reveal them. With decades of field experience across industries and continents, our approach is not only strategic but deeply human. We immerse ourselves in our clients’ context, aligning leadership intent with organisational culture to deliver meaningful, lasting results. Our role is to hold up a mirror, offer frameworks, and walk alongside our clients as they rediscover their own capacity to lead with purpose.
Here to Give: Spirit
Our refreshed identity is grounded in the spirit that has always guided us: we are here to give. “Here to Give” is more than a message, it is a way of being. It reminds us that leadership is not about status, but about service. That maturity is defined by intent, not age. And that the highest form of excellence lies not in what we get, but in what we are willing to give. This spirit permeates every conversation we facilitate, every programme we deliver, and every relationship we hold. It is what allows us to cultivate trust-based cultures, unlock human potential, and build workplaces where people truly matter.
A New Look, A Timeless Mission
We may look different, but our mission remains the same: to help individuals, teams, and organisations lead with intent, live with integrity, and work with purpose. This new identity marks a new chapter, one that honours our past, celebrates our present, and aligns us with the future we are committed to co-creating. We invite you to explore our new visual language, but more importantly, to reconnect with the ethos behind it: a belief in people, a philosophy of care, and the courage to lead by giving.
Written By: Mustafa Rizvi.
